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Wednesday, September 8, 2010

Optimize Your Blog Post in a Search Engine


When you think about writing a blog, which do you think is more important?
• Focusing on the content that you're sharing with readers, expecting that people will read your blogs because of the quality and value your blogs provide.
• Concentrating on how your blog will rank in the search engines and cramming every relatable keyword possible into your post.
Writing for the person is much more important than writing for the search engines. Your blog should demonstrate your expertise to your target niche and convey your passion for what you're doing. It should come from your heart. That is how you will connect with your readers and why they will share your blog with their network.
That doesn't mean that SEO isn't important, however. Offering quality and value in your content won't do any good if people can't readily find it.
Optimize your blog for SEO purposes with links. Be sure to include proper links to legitimate, respected sites; don't just buy links or list them in directories.
Another way to help your blog rank higher on search engines is to add tags. This is something overlooked by many people, but there is real value in tags.
Adding tags is a relatively simple process. If you are using WordPress, look for the tags link, then click "create" under tags. Type your tag, which is basically your description of your post, into that little area.
If, for example, I were to write a post about the top 30 Internet coaches, I would list each person's name in that area. That will show Google - or other search engines - that information about that particular person is going to appear in my blog post. The search engine will actually create a category of sorts about the person. People looking up that person will see all the posts online about them,  including mine.
Yanik Silver, one of my mentors who has hundreds of thousands of followers, was tagged by blogging entrepreneur Michael Dunlop in a post about the top 30 things to do before you die. Yanik runs Maverick Business Adventures, a wonderful company that offers unique trips around the world to people with plenty of money to take them.
In his adventure program, Yanik offers one of the top 30 things Michael writes about in his blog. That is why Michael tagged him. Michael's blog ranked seventh in search engines when people looked up Yanik, which drew an incredible amount of traffic to his site.
All he did was add the tag. This is something you can do with every post. If you tag the name of a prominent person because they are relevant to the blog you've written and the niche you're writing for, more people searching for that person will have the opportunity to come across your post.
So, post a list on your next blog, and tag the names on it. It will give your post a higher ranking, maybe on the first page on Google. It's an easy way to draw traffic. And, in many instances, because that traffic will be people in your target niche, they will probably be interested in what you have to offer.

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